Commenting on what’s described as barrage of political ads, Associate Professor of Government Michael Franz, who has authored books on campaign advertising and the role of interest groups in the election process, shares his insights on the use and effectiveness of these television spots.

“Voters may not know per se that an ad has changed their mind,” says Franz in an article that appeared in the Detroit Free Press and in other newspapers around the country. “It may be moving their perceptions slightly in ways they’re not cognizant of.”

Franz also comments on voter fatigue, cautioning that by the end of the campaign, people may “just roll their eyes at the advertising. They’ll say, ‘I get it; I know it; stop talking to me.’ “