Jamie Watt ’92, vice president of sales and marketing for Exoprise Systems, offers insight into the burgeoning world of communication technology and its potential applications for business-to-business (B2B) marketing.

After closing million-dollar government transactions and establishing sales forecasting methodology that has been adopted by publicly traded corporations, Watt turns to a new chapter in his life with a start-up company fueled by social media. But this brand of business has a new twist- selling ideas to help companies attract consumers.

“People rarely want to be sold to, but they welcome being educated about subjects that they find important. And when the customer is ready to buy, you’ll be top of mind.” Read the article.