Bowdoin’s One Day campaign hopes to raise awareness in the alumni community that there is a day in the academic year when tuition and endowment disbursements “run out” as revenue sources, and the rest of the year is symbolically funded by current-use gifts. This year, that day falls on April 23; thus the goal is raise 423 gifts on 4/23. Maggie Williams ’12 helps illustrate how it works in this video: