The skill and perseverance of Japanese engineers is recognized around the world. The Japanese nation is known for producing innovative minds with strong self-moivation, and it has been this which has raised Japan to a high level of technological industry. Especially in the field of calculators and cameras, the Japanese have established a reputation for producing similar products as the competition at lower prices. New systems developed by other companies are revamped and a similar model is offerred for a lower price. This recurring cycle of Japanese technology improving an original invention at a lower price is especially manifest in the computer industry. American computer manufacturers, led by I.B.M., are seen as the leaders in the industry; however, the Japanese are coming on strong. Currently, I.B.M. is responsible for over fifty percent of annual sales of computers in the world. In 1980, they spent one and a half billion dollars on research, more than the entire Japanese - 1 - 1 computer industry of that year. Japan sems anxious to increase research and production and thereby break I.B.M.'s stronghold. Japan is challenging the United States' computer industry through the use of a markedly non-American business strategy. For instance, Japan sells "plug compatibles" which are hardware that run I.B.M. software, but cost less than the equivalent 2 I.B.M., hardware. Some American experts argue that "plug compatibles" show technological weakness but, in fact, to produce computers that can be used interchangeably shows great technical 3 capability. Japan's production of "plug compatibles" is consistent with Japanese theory on the technology of computers. They let a major, usually an American company create a demand by the introduction of a new system, and a couple of months later, Japan meets the demand at lower prices. Another way Japan's computer economy is different from that of the United States' is Japan's subscription to a method of production involving subsidiaries. Japan's hardware companies contract software production to subsidiaries or small independent software houses, so they can concentrate on the research and production of ---------- 1. G.Gregory, New Scientist,"Japan Challenges the Computer ___ _________ Giant",97:28,Jan.6,1983 2. Ibid. 3. Ibid. - 2 - 4 hardware. Often, acertain package of software is sold with the machine, but more of software later. One Japanese company, Hitachi, has sixteen subsidiaries researching and developing 5 software for use on Hitachi's hardware. Another aspect of Japan's computer economy is its preferential treatment by government. American industry prides itself on capitalist theory, including a minimal amount of government intervention. Japan, on the other hand, has a government which plays a fairly active role in the business of computers. They form commitees to develop methods with which to better production, and the Japanese government also encourages 6 exportation. Japan is careful not to cause a direct confrontation with major companies, such as I.B.M., but rather they concentrate on exporting small, personal computers, a market