The computer industry is believed to be one of the strongest financial markets, even secure enough to withstand the recessions which the United States is experiencing. Economists also agreed that even in the bad times, the computer industry has expanded. But the "abnormal events that have hit the United States in 1979" were definitely not expected.[1] The 1980 predictions for increases in computer sales was supposed to be even better than that of 1979, which was a "14.5% increase, but the industry has seen some dismal times as of late."[2] The demand for computers is now decreasing as a result of inflation. The cost of producing computers is increasing at a greater rate than "can be set off by technological innovations."[3] In order to survive the increasing costs, computer companies are raising the prices on computer "maintenance as well as hardware and software."[4] Industry analysts are now saying that the decline in prices which was typical of the computer industry has ended. The companies which specialize in mainframe computers will be the ones who are affected most by the economic slowdown. The decreasing demand for mainframes will effect other aspects of the business world as well. The companies which produce ---------- 1. "Business Week"; May 12, 1980, p. 104 2. "Business Week"; May 12, 1980, p. 104 3. "Business Week"; March 31, 1980, p. 40 4. Ibid, p. 40. - 1 - terminals that are hooked into the "mainframe computers"[5] will also feel the effects of the economic slowdown. The high interest rates are a reason for the decreased growth of computers. The vice-president of the Digital Equipment Corporation, Julius L. Marcus writes: "It's not a question of no-growth or negative growth (for the industry), but may be of less growth than last year."[6] The computer industry is not going to be ruined, it's just not going to be as good a year as was expected. The high cost to borrow money added to the inflation rate has been the reason for the softening of the demand for computers. Also causing a decrease in the order rates of computers has been the "shift in shipments from sales to leasing."[7] The interest rates have affected the industry dramatically. The interest rates have skyrocketed from 14% to 20% in a very short period of time. Hence, the small business customer has not been able to buy computers which has consequently hurt the earnings of the large business companies who produce the computers. Leasing has become more popular as a result of the high interest rates. The problems which leasing creates is that the company's earnings are slowed down. Leasing spreads payments over a period ---------- 5. "Business Week"; January 11, 1982, p. 78. 6. Ibid, p. 77. 7. "Business Week"; May 12, 1980, p. 104. - 2 - of time. "In the month in which it is sold, one purchased computer can generate more revenue than thirty-five leased systems."[8] reports vice-president of finance and planning, Dean P. Phypers of International Business Machines(IBM). The high interest rates which have been responsible for the switch to leasing have caused companies to move back the delivery dates in